Experience

Communication & Creative Services Manager

Media Fusion, LLC,

May 2022 - Present

Lead a creative communications team of 16 in producing high-impact visual content across internal and external platforms, ensuring alignment with NASA’s branding, mission, and strategic priorities.

• Direct the development of graphics, animations, and multimedia products to visually communicate complex ideas and support a wide range of agency programs, initiatives, and outreach efforts.

• Lead the visual planning and execution of major agency initiatives and events—personally designing and delivering
  high-visibility creative assets such as campaign branding, social media graphics, presentations, exhibits, posters, digital signage, web banners, and print collateral.

• Oversee design operations for internal and public-facing NASA websites, maintaining visual consistency, accessibility compliance, and user-centered design principles across all digital properties.

• Create and implement visual storytelling strategies to strengthen employee communication, boost public interest, and increase engagement with agency activities and announcements.

• Plan and schedule project goals, milestones, and deliverables from concept through deployment, ensuring alignment with organizational and customer objectives.

• Define project requirements, allocate resources, and lead cross-functional teams to execute communication initiatives and special projects on time and within scope.

• Manage graphic standards, templates, and brand guidelines to maintain creative consistency and uphold NASA’s visual identity across all content.

• Foster a collaborative, design-driven culture focused on innovation, quality, and continuous improvement within a hybrid, multidisciplinary team environment.

Contractor with NASA Marshall Space Flight Center

Communication Strategist II

Media Fusion, LLC,

October 2020 – April 2022

• Led the development and execution of integrated communication strategies that paired compelling web content with high-impact graphics, supporting agency and programmatic priorities.

• Designed and maintained visually cohesive, accessible websites by creating original graphics, infographics, iconography, and layout assets in alignment with NASA branding and usability standards. Utilized Adobe Creative Suite and web-authoring tools to produce polished, responsive visuals optimized for digital platforms.

• Oversaw all phases of the content lifecycle, from planning and editing to publishing, within content management systems (CMS), ensuring visual consistency, intuitive navigation, and content accuracy. Streamlined workflows for digital content production, improving quality control and turnaround times across multiple teams.

• Applied web analytics tools (e.g., Google Analytics) to assess user behavior and site performance, refining visual presentation and content strategy based on data-driven insights.

• Collaborated cross-functionally with developers, engineers, and public affairs to deliver integrated, visually engaging web communications for internal and external audiences.

Contractor with NASA Marshall Space Flight Center

Senior Web Content Editor / Graphics Specialist

ASRC Federal

November 2014 – September 2020

Led and managed execution of web content strategies and graphic elements across enterprise-level websites using WordPress and Drupal content management systems (CMS), ensuring brand consistency, functionality, and alignment with organizational goals.

• Developed, edited, and maintained high-impact web pages and landing pages to support campaigns, product launches, and ongoing digital engagement.

• Created custom graphics, infographics, and multimedia assets using Adobe Creative Suite to elevate visual storytelling and enhance user experience.

• Leveraged tools such as Google Analytics and Sprinklr to support content publishing, media distribution, automation, and real-time performance tracking.

• Applied search engine optimization (SEO) strategies and competitive analysis to optimize content structure, user flow, and hierarchy, while ensuring adherence to SEO best practices and Section 508 accessibility standards.

• Collaborated with developers, designers, and communications teams to align content with marketing and PR goals.and organizational priorities.

• Trained, developed, and mentored junior editors and content contributors, ensuring timely, accurate, and high-quality deliverables across web properties.

• Conducted regular content audits to maintain accuracy, eliminate redundancies, and streamline navigation for optimal user experience.

Supported the communications team in the development and reporting of organizational accomplishments and metrics including qualitative and quantitative assessments linked with overall goals for various customers on a periodic basis varying from weekly, monthly, quarterly and yearly.

Contractor with NASA Marshall Space Flight Center

Multimedia Specialist II

Tactical Edge

November 2014 – September 2020

• Provided direct support to military leaders and senior civilians at Logistics Support Activity (LOGSA), creating presentations, exhibits, event materials and other forms of communication materials necessary to ensure the success of LOGSA and AMC.

• Provided on-site multimedia support to the client creating on-screen presentations, brochures, posters, illustrations, animation and other related requirements as needed.

• Communicated effectively with the customer, grasping (on-the-fly) techniques in an ever-changing multimedia arena and interacted well in a team environment.

• Developed multimedia products for a variety of topics, using various multimedia development tools to create visuals, illustrations, animation, and layout.

• Key participant in product development meetings as the technical and workflow expert.

Contractor with Logistics Support Activity (LOGSA), US Army Materiel Command (AMC), Redstone Arsenal

Art Director II

TRAX International

August 2006 – April 2011

• Worked with NASA Senior Staff to prepare strategic technical communications, including books, briefings, brochures, reports, posters, and exhibits, applying design principles to ensure clarity and visual consistency across formats.

• Designed and produced dynamic presentations that persuasively supported business and technical goals and objectives.

• Actively engaged the customer to gather requirements and verify topic direction for successful project completion and customer satisfaction.

• Delivered high-priority, high-visibility products on time and within budget, while demonstrating the flexibility to manage numerous tasks in a fast-paced environment.

• Translated complex technical subjects into easily understood and accessible visual information, using graphics, layouts, and formatting to improve comprehension and user experience.

• Applied expert knowledge, competencies, initiative, and judgment to accomplish tasks

• Actively engaged the customer to gather requirements and verify topic direction for successful project completion and customer satisfaction.

• Responsible for meeting Federal 508 compliance standards

Contractor with NASA Marshall Space Flight Center

Multimedia Specialist

TRAX International

April 2004 – May 2006

• Worked with the NASA CIO and other members of Senior Staff to strategically prepare and design presentations, media, websites, and special publications.

• Developed presentation media and materials that conveyed NASA’s Information Technology (IT) mission, objectives, and strategic goals; visualized the strategic and tactical planning of the Agency’s IT investments and initiatives; and provided direct response to external agencies.

• Utilized critical communication skills to accurately interpret and translate requirements into presentation content and materials that effectively conveyed NASA’s direction.

Contractor with NASA Headquarters, Chief Information Office (CIO)
Washington, D.C.

Art Director

TRAX International

June 2001 – March 2004

• Conceptualized, developed, and managed a variety of materials for print, presentation, and exhibits.

• Organized the creative process for all aspects of clients’ needs from concepts, to layouts, to the finished product. Strategically oriented designs to clients’ overall business plans and goals.

• Executed all aspects of digital production from preparing layouts, creating, and/or retouching artwork for prepress, and the completion of digital mechanicals and printed pieces.

Contractor with NASA Headquarters,
Printing & Design Office, Washington, D.C.